In an effort to reduce the possibility of euthanasia due to overcrowding and the high cost of housing orphaned animals, photography programs have been implemented in shelters across the country. High-quality photography has proven to increase adoptions by 30% immediately following program implementation. Pets are photographed by a trained photographer weekly and uploaded to pet adoption web sites within 24 hours.
Oftentimes, the only marketing that goes into homeless pets is a picture snapped behind a chain-linked fence, in fearful poses and poor lighting. This image doesn’t evoke a “feel good” shelterpetemotion necessary to encourage a trip to the shelter to meet a potential family member. With some better picture taking, a few extra poses and some accessories, adopters can envision these pets in their homes. It’s true!